According to The Gamer, in 2002, BurgerKing launched a NintendoSuperstars promotion. These were handheld games featuring Nintendo characters like Mario, Luigi, and Kirby. The full set might bring in $65 today. (One seller offers it for about $50 on eBay .).
This ad program was used in 2004 to introduce the TenderCrisp sandwich. The first appearance of the Subservient Chicken character was in a commercial called the Subservient Chicken Vest.The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by Crispin Porter + Bogusky for BurgerKing. In the ad, a man is sitting in his living room.
NintendoSuperstars - 2002. Better still was BurgerKing'sNintendoSuperstars, which pre-dates the above by ten years. These were intended to replicate scenes from Nintendo's games, including Super Mario Sunshine. For this promotion the toys were placed in "blind bags" - 10,000 were randomly coated in gold paint.
BurgerKing Wiki 97 pages Explore Wiki Content Community in: Fast Food Toys NintendoSuperstars Edit List of Toys Race Around Peach and Bowser Kirby's Maze Adventure Water Whirl Wario Shield Spin Link Kirby's Ball Toss Hop and Slide Diddy Kong Coin Collector Mario Sunshine Donkey Kong Time Racer Egg Hunter Yoshi Soar and Chase Luigi Categories.
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